Digital Predictions
Wednesday, May 16, 2012 at 9:55 Digital predictions for 2012.
Consumer technology defies the economic headwind.
10% of new tablet sales will be to homes that already have a tablet.
Application development becomes more difficult as more versions of apps are required.
Consumers still require a detailed life and schedule.
Targeted TV ads and predictable advertising will become more focused.
Content is still king and requires targeted personalisation of viewers need.



